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Jed Woodcock

Jed Woodcock

Head of Product

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    User-generated content: The marketing shortcut you’re not using yetUser-generated content: The marketing shortcut you’re not using yet
    Jed WoodcockJed Woodcock

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    User-generated content: The marketing shortcut you’re not using yet

    Real visitor photos, videos, and stories are your most powerful marketing tools. User-generated content builds trust, boosts ad performance, and creates a loyal community, all while showing the genuine fun your attraction offers.

    Experience Provider Digital Academy
    Stop guessing and start targeting: How postcode data can transform your attraction’s marketingStop guessing and start targeting: How postcode data can transform your attraction’s marketing
    Jed WoodcockJed Woodcock

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    Stop guessing and start targeting: How postcode data can transform your attraction’s marketing

    Unlock the power of postcode data to boost local bookings and optimise your attraction’s marketing spend. Learn how heatmaps and hyperlocal ads drive real results.

    Experience Provider Digital Academy
    The easiest way to track your marketing success and why most attractions still miss itThe easiest way to track your marketing success and why most attractions still miss it
    Jed WoodcockJed Woodcock

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    The easiest way to track your marketing success and why most attractions still miss it

    Only 17% of attractions use UTMs - yet they’re the easiest way to track bookings accurately. Learn how UTMs give you real data to boost your marketing.

    Experience Provider Digital Academy
    Community-first marketing: How visitor attractions drive growth through loyal audiencesCommunity-first marketing: How visitor attractions drive growth through loyal audiences
    Jed WoodcockJed Woodcock

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    Community-first marketing: How visitor attractions drive growth through loyal audiences

    Lasting growth isn’t built on one-off promotions - it’s built on relationships. For visitor attractions, community-first marketing is the key to creating loyal audiences who return, recommend, and engage long after their visit. From behind-the-scenes sneak peeks to celebrating visitor stories, consistent touchpoints turn guests into advocates.

    Experience Provider Digital Academy
    Why testimonials are the social proof that drives bookingsWhy testimonials are the social proof that drives bookings
    Jed WoodcockJed Woodcock

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    Why testimonials are the social proof that drives bookings

    Visitors trust real experiences. Learn how to use testimonials and reviews to reassure new visitors, inspire bookings, and build a community of loyal guests who keep coming back.

    Experience Provider Digital Academy
    What’s a good NPS for visitor attractions? It depends - here’s why tracking matters mostWhat’s a good NPS for visitor attractions? It depends - here’s why tracking matters most
    Jed WoodcockJed Woodcock

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    What’s a good NPS for visitor attractions? It depends - here’s why tracking matters most

    Discover what a good NPS looks like for different attraction types, from museums to Christmas events - and why tracking improvement beats chasing a number.

    Experience Provider Digital Academy